Taking Sales to a Higher Level

Referrals and Introduction
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Referrals and Introduction

Why?

Referrals work because they involve a transmission of trust. The trust that your client has in you and your organisation is transferred quickly to the new contact. Conversion ratios are improved (in one case better than 3:1 from first contact) and time lags are reduced. Referrals are probably the most effective and efficient way of developing business – low effort for high reward.

By Richard Higham