Taking Sales to a Higher Level

Selling to the top of the organisation_Sales meetings with senior executives
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Selling to the top of the organisation_Sales meetings with senior executives

How to do it

Much has been written about behaviour when selling to top managers. Some of it is useful. Here is my distillation of what works based on reading, observing others sell and personal experience. Most of these are not absolute rules but useful guidelines. There will always be exceptions.

By Richard Higham